Hooked on Hooq
Hooked on Hooq: Don’t sweat the small screen
Hooq executives Scott Lee and Ian Sikorsky
MANILA, Philippines - Who doesn’t want to do it in style? Grand narratives on a big screen, sound pounding the walls, a cold darkened room fit to a tee for cozy company and cheese popcorn for sharing – the rituals of movie watching remain big come-ons for every movie fan, but times have changed and paradigms have shifted. We can stream movies now in our smartphones and even on tinier smartwatches, and analysts say it’s definitely going to be a bigger trend in the years to come.
Juniper Research reported in May 2015 that subscribers to over-the-top (OTT) streaming services or services that deliver film and TV content via the Internet – think Netflix, Hulu or Amazon Prime – will likely increase from 92.1 million in 2014, to 332.2 million globally by 2019.
With Internet penetration in the Philippines steadily rising and now pegged at 39.69 per cent, according to a recent report by the International Telecommunications Union (ITU) – with an estimated 23.22 fixed (wired)-broadband subscriptions and 27.97 active mobile-broadband subscriptions per 100 inhabitants – it is not surprising that OTT streaming services are getting attention, even if our connections aren’t always up to speed.
Who wouldn’t love the convenience of thousands of movies and TV shows ready for the picking on a smartphone?
Hooq, the start-up joint venture company set up by Singtel, Sony Pictures Television, and Warner Bros. Entertainment early this year and the first OTT streaming service to launch in the Philippines (in partnership with Globe Telecom), claims to have a subscriber base of over a hundred thousand a mere eight months after the service launched.
In its database are over 3,000 Holywood movies and about 12,500 TV episodes. It also boasts of a large catalog of Filipino content – around 1,200 movies and 4,500 TV episodes from Pinoy studios ABS-CBN, Star Cinema, GMA, Regal, Viva, Captive Media.
Juniper Research reported in May 2015 that subscribers to over-the-top (OTT) streaming services or services that deliver film and TV content via the Internet – think Netflix, Hulu or Amazon Prime – will likely increase from 92.1 million in 2014, to 332.2 million globally by 2019.
With Internet penetration in the Philippines steadily rising and now pegged at 39.69 per cent, according to a recent report by the International Telecommunications Union (ITU) – with an estimated 23.22 fixed (wired)-broadband subscriptions and 27.97 active mobile-broadband subscriptions per 100 inhabitants – it is not surprising that OTT streaming services are getting attention, even if our connections aren’t always up to speed.
Who wouldn’t love the convenience of thousands of movies and TV shows ready for the picking on a smartphone?
Hooq, the start-up joint venture company set up by Singtel, Sony Pictures Television, and Warner Bros. Entertainment early this year and the first OTT streaming service to launch in the Philippines (in partnership with Globe Telecom), claims to have a subscriber base of over a hundred thousand a mere eight months after the service launched.
In its database are over 3,000 Holywood movies and about 12,500 TV episodes. It also boasts of a large catalog of Filipino content – around 1,200 movies and 4,500 TV episodes from Pinoy studios ABS-CBN, Star Cinema, GMA, Regal, Viva, Captive Media.
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